Google Play now accepting M-Pesa Mobile payments in Kenya | Africanews
3 weeks ago, 01:18
Google Play apps and games store has started accepting payments in Kenya through popular mobile money platform M-Pesa, to boost downloads in a market where many people do not used credit cards.
M-Pesa, which enables customers to transfer money and pay bills via mobile phone, has 27.8 million users in the nation of 45 million people where Google's Android platform dominates.
Safaricom has 13 million smart phones on its network, most of them using the Android platform.
The company is much larger than its two main competitors in the local mobile market, with 29.4 million users - 71.9 percent of Kenya's total market.
It also came about following the recommendation of a report on competition in the sector that leaked last year after it had been circulated for commentary.
The report explicitly recommended that the Communications Authority of Kenya (CA) break up Safaricom, the biggest firm in Kenya by market value.
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