Korean therapy that’s taken Kenya by storm
4 months ago, 16 July 06:04
A South Korean heat massage therapy has got thousands of sick Kenyans deeply hooked to its range of claimed medicinal benefits covering back pain, sinuses, arthritis, diabetes and prostrate complications.
The therapy, which is administered through a special bed or a waistline belt, uses electricity to run.
John Muthama, a 50-year-old clinical specialist, has become a disciple of the Korean therapy known as Nuga Best, which he says helped manage his arthritis condition, leaving him with painless joints.
Mr Muthama says he embarked on the therapy sessions upon returning to Kenya at the end of 2015 from the United States where he had worked for years and where bouts of cold winter only worsened his condition.
“Three months after I first went to Nuga, my pains had all but disappeared, I couldn’t believe it. As a medical specialist, I had no explanation for what had just happened given that arthritis has no known cure and can only be managed,” he said.
Mr Muthama said the bonus was the stabilisation of his blood pressure that has immensely improved his wellbeing.
“It promotes natural healing of the body through a combination of acupressure, massage, far infrared rays, negative ions and deep heat therapy,” Eric Nduguje, the regional co-ordinator of the therapy, said.
Promoters of Nuga Best, however, maintain that the therapy is no replacement for conventional treatment and only serves as a complimentary regimen.
The electric bed and belt are each embedded with tens of gemstones, which when heated release therapeutic rays that tackle respiratory illnesses, smoothen blood flow, cleanse skin pores and improve metabolism.
The emitted far infrared heat, which is like incubator heat, is considered to unclog body airways and bloodstream.
The treatment, which was first introduced to Kenya about four years ago, has continued to attract a major following, especially among the elderly, and those suffering from incurable conditions such as arthritis.
One of the Nuga centres at Old Nation House on Nairobi’s Tom Mboya Street, attests to the growing popularity of the therapy among working class, whose sedentary office lifestyle is known to cause many health challenges.
“Our 12 machines (beds) serve 168 people daily here,” said Mr Nduguje, the regional director. A TV remote-like gadget also embedded with stones can be placed on top of a cloth over the eyes to clear eye pains or one can sit on it for prostrate illness.
Each patient at the centre is allocated 40 minutes on the special bed but those who can afford to buy the bed are advised to do so.
What’s particularly interesting about the treatment however is that the therapy sessions are free of charge. One only needs to take with them a white T-shirt, the colour choice of which manages the electric heat during massage.
Nuga Best’s business model ensures that a customer tries out the massage beds for free in the hope that its outcomes will impress them and woo them into buying the kit for home use. The goal is to instil confidence in potential customers, who are free to walk away from the regimen anytime, unconditionally.
But critics ...
Category: business opinion news economy lifestyle