Transforming the careers of real estate agents
1 months ago, 21 June 06:21
What comes to your mind when you think of a real estate agent? According to Mr Mwangi Muthike, a 28-year old accountant, real estate agents are people on a mission to close a deal as fast as they can to earn a commission. Lies are told and crucial information is concealed.
“I don’t mean to disparage those in that trade, but I don’t trust most of them,” he says. These sentiments are shared by many people. Mr George Aludo, a realtor, had heard that statement countless times and after working as a real estate agent in the United States for more than 20 years, he wanted to come back home and continue with his career. But he had a concern.
“I wanted to work with a brand that is popular and one that is trusted by both sellers and buyers. Also, one with an extensive network and makes use of technology,” he says.
Luckily, RE/MAX world’s leading real estate franchise had just set base in Kenya, and he found all the qualities he was looking for in the franchise that has a global reach of over 100 countries. He works in their regional office in Westlands.
“RE/MAX has over 120,000 sales associates worldwide. When an ad is put up, it is seen by all these agents. That means if I have a client seeking a house in a country like Brazil and they are in Kenya, I can still be able to find what options are available in the said country or link them up with an agent there,” he explains.
Although he considers this to be a great milestone that is yet to be achieved by other real estate companies in the country, what he really loves to tout about RE/MAX Kenya is the structure. “When people want to buy or rent a property, they want credibility. RE/MAX Kenya does a due process to ensure that the seller sells what he owns. We also offer guidance to ensure that the prices are not over or underpriced,” he explains.
RE/MAX operates a business model with 3 tiers. The Kenyan franchise with its regional office in Westlands sells the franchise to franchisees or broker-owners, who then recruit agents. Currently, it has more than 10,000 agents in Kenya.
According to RE/MAX Kenya Chief Executive Officer James Muratha, their goal is to revolutionise the real estate market and also create a network of well trained and trustworthy agents.
“RE/MAX has set standards for all its offices worldwide such as branding, training under RE/MAX University on customer care and sale pitching and state-of-the-art technology. We endeavour to provide all these resources to our agents,” he offers.
Hannibal Simba, a RE/MAX agent Mahale franchise used to work as a realtor on a part-time basis as he focused on other businesses such as event planning. However, since he synergised his brand with RE/MAX, real estate has taken the centre stage. “Since I joined RE/MAX Kenya, it has really been busy for me. I don’t ...
Category: topnews news lifestyle