The real impact of sport sponsorship
19 days ago, 10:40
n today’s world it is expected that an organisation understands the value they create and can articulate what that value means for sponsors, individuals, communities and wider society. Positive impacts create value for people and the environment, while negative impacts are harmful in various ways and should be avoided or mitigated. Because sport is so ingrained into the heart of communities, the impacts generated by the organisations involved go beyond the field and influence the fabric of socie ...
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