@BdAfrica

Attributes that define cultures - 8 Mar 2018 06:23

Scott Bellows

In the fascinating quest into the history, preferences, and opinions of Kenya’s different communities, Business Talk continues this week on delineating our cultural differences and similarities. Last week’sUncertainty avoidance, in group collectivism, institutional collectivism, and performance orientation. Culture represents an identifiable unique community that conforms to basic assumptions about people and human interaction and connections to each other and to those outside the community. The United States International University of Africa in collaboration with Durham University, Global Communities, and USAid, surveyed 19 agricultural co-operatives in 12 Kenyan counties comprising nine different ethnicities (Embu, Kalenjin, Kamba, Kikuyu, Kisii, Luhya, Luo, Mijikenda, and Taita) to generate knowledge about culture, trust, leadership, and community empowerment. Among the eight culture variables asked to each population, four represented wide differences between the community: power distance, future orientation, assertiveness, and humane orientation. Robert House and his team define power distance as the extent to which a ...
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