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Firms must make CSR a core part of business - 6 months ago, 19 Aug 13:31

By: Cathy Mputhia

A lot of organisations are embracing corporate social responsibility (CSR) and some have a structured framework for this.

A lot of organisations are embracing corporate social responsibility (CSR) and some have a structured framework to achieve this. They are going beyond capitalism and profitability as goals and are considering how their existence positively impacts the society.

The CSR is a wide concept without a set definition but as the name suggests it is all the steps a company takes to conduct its business in an ethical way, upholding social impact as a goal.

Organisations have a level of CSR, for example, job creation and paying taxes, which in turn have a positive impact on the society.

A detailed CSR approach benefits the stakeholders in many ways. It improves an organisation’s reputation and brand in the marketplace and boosts customer loyalty. It may also attract potential investors. For example, some investors would want to ...
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Category: business economy news corporate opinion markets lifestyle

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